Inner Balance
Inner Balance is a hormonal health startup with a mission to “close the women’s health gap—for good.” Started in 2023, founder Dr. Sarah Daccarett is developing bioidentical treatments and building a trusted digital clinic. Below is a sampling of my impact as Creative Director:
EMAIL & CRM
My work includes design, AD, and copy.
One-Off Campaigns
design & Creative Direction: 2.0
Post-Purchase Flow
design & Creative Direction: 2.0
Nurture Flow
design & Creative Direction: 1.0
WEBSITE
Click any page to enlarge
design & Creative Direction: 2.0
design & creative direction: 1.0
BRAND EVOLUTION
Inner Balance 1.0 (2023-2024):
The creative for the original site’s launch, which preceded me
Inner Balance 2.0 (2025):
My creative overhaul to improve site performance while an agency-designed brand book was in progress
Inner Balance 3.0 (2025 / present):
A small team and I internally executed an agency rebrand across all channels
PAID ADS
INSERTS
