Inner Balance
IB is a hormonal health startup on a mission to “close the women’s health gap—for good.” Below is a sampling of my impact as Creative Director.
WEBSITE
Click any page to enlarge
UX/UI design, cd, & copy: 2.0
UX/UI design, cd, & copy: 1.0
EMAIL & CRM
One-Off Campaigns
design, cd, & copy: 2.0
Post-Purchase Flow
design, cd, & copy: 2.0
Nurture Flow
design, cd, & copy: 1.0
BRAND EVOLUTION
Inner Balance 1.0 (2023-2024):
The creative for the original site’s launch, which preceded me
Inner Balance 2.0 (2025):
My creative overhaul to improve site performance while an agency-designed brand book was in progress
Inner Balance 3.0 (2025 / present):
A small team and I internally executed an agency rebrand across all channels
PAID ADS
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