Beam
Beam is a DTC wellness brand “revolutionizing your rituals, from day to night.” –Brand Team, 2022. Below is a sampling of my impact as Art Director, Sr. Director of Brand, and VP of Brand.
ART DIRECTION
Shoot coordinator, producer, stylist, AD
DREAM ORIGINAL
Flavor LaunchES
LIFESTYLE
BRAND EVOLUTION
Beam 1.0 (2018-2020): Agency creative that preceded me
Beam 2.0 (2020-2021): My creative direction after inheriting an agency’s packaging redesign
Beam 3.0 (2021-2023): My team’s brand evolution
AMAZON
Lead creative partner for Amazon. CD, content, copy
Dream & Core AMAZON PAGES
WEBSITE
CD, copy, strategy, competitive analysis
Homepage (l), dream pdp (r)
CORE PDP (L), CLINICAL STUDY (R)
EMAIL & RETENTION
CD, design, copy, strategy
PAID AD CONTENT
CD, design, copy
VIDEOS
SOCIAL
CD, brand strategy, content, copy
VIEWS ON REELS
PACKAGE DESIGN & PRODUCT LAUNCHES
BEFORE AND AFTER: Dream Powder (hero product / bedtime hot cocoa)
Dream Powder Flavor Innovation
Super Latte (coffee replacement)
Core (complete daily health)
Elevate (functional electrolytes)
BRAND VIDEOS
CD, AD, strategy, script-writer. Sourced & selected creative teams for each project.