Beam
Beam is a DTC wellness brand creating supplements for sleep and complete daily health. “Revolutionize your rituals, from day to night.” –Brand Team, 2022.
From 2020-2023, a small but mighty team and I worked fiercely to bring premium wellness to its community. What began as Art Director of a broad-stroked supplement company with a focus on CBD evolved into senior leadership roles where I gained the opportunity to help steer a brand into a maturing and clearly defined subscription-based wellness company known for its innovation.
Below is a sampling of my impact as Art Director, Senior Director of Brand, and VP of Brand. *For full brand evolution, scroll to second section.
ART DIRECTION
Shoot coordinator, producer, stylist, AD
DREAM ORIGINAL
Dream Flavor LaunchES
LIFESTYLE
BRAND EVOLUTION
Beam 1.0 (2018-2020): Agency creative that preceded me
Beam 2.0 (2020-2021): My creative direction after inheriting an agency’s packaging redesign
Beam 3.0 (2021-2023): My team’s brand evolution
AMAZON
Acted as lead creative partner for Amazon. CD, content, copy
Dream & Core AMAZON PAGES
WEBSITE
CD, copy, strategy, competitive analysis
Homepage
Dream PDP
CORE PDP
Clinical Study landing page
EMAIL & RETENTION
CD, design, copy, strategy
PAID AD CONTENT
CD, design, copy
VIDEOS
SOCIAL
CD, brand strategy, content, copy
VIEWS ON REELS
PACKAGE DESIGN & PRODUCT LAUNCHES
BEFORE AND AFTER: Dream Powder (hero product / bedtime hot cocoa)
Dream Powder Flavor Innovation
Super Latte (coffee replacement)
Core (complete daily health)
Elevate (functional electrolytes)
BRAND VIDEOS
CD, AD, strategy, script-writer. Sourced & selected creative teams for each project.